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Jesse Jacobs, Founder Samovar Tea Lounge
Everywhere I go, people tell me how horrible it is to be drinking so much coffee. I get it. Extreme coffee experiences can put your whole sense of well-being out of whack even if it does jolt you to your basic senses first thing in the morning.
So more and more, I’m substituting my coffee routine with tea and I’ve rediscovered a long forgotten passion that began steeping in my soul since my childhood. Growing up in Texas, I was raised on iced tea. Huge tumblers of frosty deep amber tea with lemon. Tea has always been in my life in one way or another. And when I spent a summer in Winchester, UK when I was 14, my admiration for tea culture was officially born. I found the perfect teapot for my mother and I ritually drank my tea while reading Alice in Wonderland or The Chronicles of Narnia. Later, when I went to college in Boston, I had boxes of herbal teas stashed in every corner of my apartments just to help fend off the biting, inhuman cold. Later, I lived in a Zen Center in Hollywood, where I enjoyed the art of tea ceremonies during retreats and using hot tea at every meal to clean our eating bowls.
So it was with great pleasure that I recently discovered Samovar Tea Lounge. Based is San Francisco and shipping around the globe, Samovar recently put together a custom blend prepared for His Holiness The Dalai Lama called Ocean of Wisdom. The tea accommodated The Dalai Lama as he traveled to various art institutions exhibiting the project “The Missing Peace.” Samovar has been featured in the Wall Street Journal, and USA Today rated Samovar teas as one of the top ten teas in the US.
Jesse Jacobs founded Samovar six years ago. I recently had the chance to ask Jesse some tea-related questions.
JHR: We live in such a dense coffee culture, but it seems like tea drinking is on the rise. Is that true and, if so, why? Also, can people really “get going” in the morning with a cup of organic, hand-crafted, artisan tea? Isn’t espresso, you know, faster?
JJ: In the ’90s, the specialty tea industry made $1 billion. In 2007, it was at $7 billion, and its forecasted by 2012 it will be at $14 billion. So, the tea industry is definitely on the rise. Samovar Tea Lounge has grown 300% in last 3 years. Tea has caffeine, and yes it can be used “as a get up and go beverage,” but with less jitters, and more focused awareness. It doesn’t have the same amount of caffeine as coffee, but artisan teas naturally carry caffeine and L-theanine, which induces the alpha state. Its scientifically proven that L-theanine aids in a state of relaxed awareness. This is helpful for the start of your day.
JHR: You’ve created a culture of mindfulness in your business. How important is mindfulness in the hectic life of a business?
JJ: Its very important because life is hectic and can be a frenzy, so there is more need for focus to get things done. I think mindfulness is the same as awareness. Awareness is the key to living fruitfully because if you are aware, you know what’s going on around you. You are sensitive, you can listen to the marketplace, to your customers, to your vendors, to yourself. And if you can listen, and hear, you can make effective and adventageous decisions. Interestingly, awareness is intrinsic in the practice of tea. So, the practice of tea aids in a successful practice of business.
Business is never ending, it is literally a practice, like meditation, or yoga or a martial art. It takes continual refinement, and as a practice, it requires mindfulness. Any study on mindfulness whether it be in meditation, drinking tea, yoga, martial arts, it’s helpful in achieving a better handle on how you approach business. I spent all of my life studying mindfulness practices, on the mat, on the cushion, in the martial arts dojo. Now, this business is just another manifestation of my mindfulness practice.
JHR: It seems like having tea is a time to slow down, connect and regroup. If someone wants to plan the perfect tea time, what are some important elements?
JJ: The important elements are having the freshest, best tea you can find. Having good quality hot water. And, having a moment to manage brewing the leaves, a mini-ritual to slow you down, stop you in the moment, and allow you to consciously take your next step.
JHR: What are some of the health and well-being elements of tea?
JJ: The scientifically proven health benefits of tea are that it is full of antioxidants, there are cancer fighting elements, and numerous vitamins and nutrients. Thousands of studies have been conducted on the benefits of tea. Additionally, a benefit of tea is that is it delicious, it pleases the palate, but also allows for a sense of setting a mood. It serves as a gentle awareness inducing uplifter. Tea brings people together, it serves as a natural social lubricant today just as much as it has when it was discovered several thousand years ago. It brings business, family and personal relations together, and today we really need togetherness. It creates ritual in our highly digitized, fast-paced, frenetic world. We are lacking ritual… the ritual that offers us to slow down, make us healthy, and connect us to the earth, and our humanness.
JHR: What is your current favorite and why?
JJ: Organic Masala Chai: I love this tea because the taste is very complex: spicy, great fragrance, nutty, sweet, aromatic, and earthy. Cooking the chai at my home or at Samovar, it fills the entire space with these overwhelming aromas. The caffeine is a natural and stimulating uplifter.
JHR: You started a podcast series called Passage to Peace linking tea to promoting universal peace. How did that come about and what has the reaction been?
JJ: It came about by looking at what our customers, and therefore the world needs. They need peace. This is part of our mission. So, I thought it would be interesting to connect the people involved in the tea business (i.e. carpenters of peace) to the world at large through a multi-media, educational visual medium. The reaction has been overwhelmingly positive, which has motivated me to continue the series in an expanded new direction. We are launching a new video series.
JHR: What ignited your passion for tea?
JJ: My need for slowing down, and having time for myself and for my friends and family. And a remembrance of my childhood on the East Coast where I grew up with being surrounded by constant tea culture. I was always exposed to Chinese, Japanese, Korean, Taiwanese and European influences.
JHR: Can you share five books that have either influenced you or that you just like to read with, well, a good cup of tea?
JJ: Shibumi: Trevanian; The Sun Also Rises: Ernest Hemingway; Zen Mind, Beginner’s Mind: Shunryu Suzuki-Roshi; The Book of Five Rings: Miyamoto Musashi; Body and Mature Behavior: Moshe Feldenkrais and Carl Ginsburg
The Executive In Action: Peter F. Drucker
Note: Samovar Tea is nationally available for purchase at http://shop.samovarlife.com/.

My sister and nephew used to live in Italy and I had the pleasure of visiting them for several weeks at a time in my late 20s. Positioned just a few miles from the center of Pisa and only a five minute walk to the Italian Mediterranean coast, they lived in a huge and comfortable house in Livorno. But the first time I went, it took me about four full days to totally mentally disconnect from my cell phone, my voicemail, the internet and cable TV. I literally had to detox from the mechanics of my very modern life and fall helplessly into a pattern of living that seemed unusually slow. I thought the situation was disquieting, but I realized that I was approaching a quiet way of life that my soul desperately longed for.
When the plumber came to the house one day, he checked the pipes in a leisurely way and my sister had told me very specifically not to let him leave until the leak had been fixed. I thought it was funny she was so adamant about it, but when he turned to me and said “domani, domani” I knew he meant tomorrow or the next day and I had to block him from leaving. He laughed and found another way out, lighting a cigarette and gliding without a care in the world down my sister’s driveway. Though he did come back two days later, I realized that the leak was not so bad that it couldn’t wait and all was really OK.
That sort of attitude reminded me of my college years in many ways. Yes, I am old enough to say that the internet didn’t exist when I was in college. We did not have e-mail and absurdly cheap long distance plans. I didn’t even have a TV most of the time I was in college, and when I did it was basically furniture and a place to put my books. Like Italy, days and nights were for reading, walking, eating and being with friends. I profoundly enjoyed this sort of slow living which, in many repects, was not slow at all. It was colorful and rich, brimming with new conversations, experiences and people. You floated along in life with a wondrous sense that anything could happen at any moment. And life was meant to unfold and be discovered rather than worked to death and made into something else.
Now that I am a mother, I want to instill this sense of slow living into my son’s reality. Though Mom and Dad are crazy busy, there are several hours in the day that can be devoted to being with my son in a fun, conscious and totally random way. “So… what do you want to do?” I ask my little guy. Sometimes it is “park” or “store” or “walk in the woods” or just “play trains” and that’s what we do. Now I am understanding how life can be free again. How the wonder and randomness of life can be reignited at any moment through creativity, play and just setting the intention to have more joy in one’s life.
This is why I absolutely love the ladies at www.slowfamilyliving.com. They not only understand the deep need to live presently, but they’ve made a movement out of empowering families and individuals to take regular stock of the emotional life they’ve created. Just slow down. Be, you know, more European and student-y about it all. Know that this, right now, is your life happening right before your eyes. Savor it.

"If we penetrate deeply into all aspects and all areas of life, we will find that hidden behind everything is love. We will discover that love is the force, the power and inspiration behind every word and every action. This applies to all people, irrespective of race, caste, creed, sect, religion or of what work people do." - Amma
Amma is considerded a living, breathing saint in every corner of the world. Since 1987 she has hugged over 20 million people across the globe. Often called “the hugging saint” her message of deep motherly compassion has triggered profound responses from people of all walks of life and from every background. She believes that there are two kinds of poverty in the world: 1) lack of shelter, food and basic physical needs and 2) the poverty of love and compassion. For by first addressing the second, the first will rightfully be corrected.

Zen Master Seung Sahn
Back in the mid-90s, I was in my mid-twenties and living in Hollywood. For the most part, I had no idea why I was there or what I was going to do. All I knew was that my mother had just passed away and most of my friends from Emerson College were working in one capacity or another in the film business. So I made the decision to drive my seafoam green Mazda from Austin to L.A. to find out what to do next.
I ended up living two blocks from Melrose Avenue in a very quaint “Melrose Place” type efficiency apartment. I did some PR, read screenplays and took temp assignments at various studios. It was fun, but somewhat silly at times and definitely at odds with my aspirations to be a serious spiritual student and creative. I was always very unclear about my creative path, but crystal clear about the need to find meaning and purpose in my life.
Then one day I did something very simple. I picked up the phone, dialed 411 and asked the operator for the number for Dharma. And you know what? She gave it to me. She gave me the number for the Dharma Zen Center which happened to be a few blocks away from me. Now, if you know anything at all about Los Angeles, having a convenient drive anywhere is a miracle in and of itself.
So the next evening, I went there to sit. I was not prepared for the enthusiastic and complicated Korean chanting, but I fell in love with it almost instantly. This began a very intense and joyful chapter of my life. It was also a strange and wonderful backdrop to working in a city that sort of chewed up and spit people like me out. The irony of my peaceful evenings juxtaposed against my super-stressful days of being “the assistant” or “temp” or “reader” was certainly not lost on me. In fact, I felt like this place provided a perfect balance to what I was trying to accomplish in the material world.
I was then introduced to the teachings of Zen Master Seung Sahn. To me, his pictures made him look like a kindly grandfather, a very happy Buddha. He was not intimidating at all, but radiant and joyful. I had the opportunity to mediate, sit and eat with Dae Soen Sa Nim and I consider myself extremely privileged to have been among such a enlightened and pure soul, however brief.
But what impressed me most about the Dharma Zen Center was the people I met and practiced with and the intense loving care that everyone put into deeply connecting to their true nature. It was refreshing.
The inner journey can seem very scary at times, and confusing. But within the walls of Dharma Zen Center, there was friendship, reality and safety. I enjoyed being a layperson among monks and nuns and I actually lived in the center for a few months sharing house duties like cooking and cleaning the altar. By the time I left I knew every chant by heart, and many of the customs of this very rich tradition. I thought I would learn a lot, but I suppose what really happened was that I remembered a lot.
I found out that my body was strong (108 prostrations every morning at 4:30 a..m. sure helps); that my mind was strong (I could sit for two hours and look at the floor without freaking out); my spirit was strong (I could sense a deep connection with people and sounds and the natural world which I had never experienced before); and my heart was strong (I knew love was the center of it all and that the way of compassion was a deep truth I had been longing to understand).
Here are some books by and about Master Seung Sahn, the champion of “I don’t know.” What a beautiful thing to let go of needing to know it all and moving in the direction of being.
Only Don’t Know: Selected Teaching Letters of Zen Master Seung Sahn
And there is a wonderful documentary about Dae Soen Sa Nim called Wake Up! On the Road with a Zen Master. Here’s a clip:
Erik Satie is one of my favorite composers and the Gymnopedie trilogy is music that settles the soul and soothes the heart. Enjoy!

On the Way to Satori
Then there is
And more recently, Eat, Pray, Love by Elizabeth Gilbert hit a major nerve with women seeking purpose, meaning and real clarity in their lives. Though she didn’t shave her head or become inducted into a secret world of magic, Gilbert did have life-changing moment after moment in a global trek which spanned Italy, India and Bali.

RT: After having my son at age 37, I was shocked to realize how profound the transition to parenthood is. I believe having a child, literally changes you on a cellular level. Who you are will never be the same. And, at the same time, it really rocks you to your core and challenges you to get clear on why you’re here, what is your path and what does the life you truly desire—look like? (My 
